Greg Grimmer explains how and why Channel 5 has become a credible UK commercial partner to brands and advertisers despite the odds…
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Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO…
Steve Smith shows which supermarkets are likely to benefit from providing Wi-Fi, and how…
David Hellier, deputy editor at City AM, on last week’s budget announcement; ITV, WPP and Aegis results; the gloomy world of press; and the growing interest in how BSkyB’s new internet offering performs…
James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner…
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…
All good things come in threes, so why should media research be any different?
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector…
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe…
The Leveson inquiry, Hackgate and/or Horsegate are becoming more and more humorous by the day. Just when you thought it was quietening down along comes another “moment” that makes those of us who are not involved titter… Are the Met Police just getting nasty or do they have a real dark sense of humour?