Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now…
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David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising…
Jim Marshall reviews the trials and tribulations of the press during the past year, but says it might just be that we will look back on 2012 as a year when newspapers became resurgent…
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…
Brian Jacobs, BJ&A, explains why Hamish and Jim have done the industry a huge service in writing their book…
Dominic Finney, director at digital consultancy FaR, on why the mobile experience on Facebook is still fairly flat…
Greg Grimmer looks back at 2011 – Facebook’s ever-increasing IPO valuation, Stephen Haines’ move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December’s silly season in Fitzrovia…
Dean Wilson, UK MD at Active International, says an end of year report card for mobile would read: A for effort and enthusiasm but still a little unpredictable and inconsistent. Room to improve…
Anyone with even a vague interest in the future of newspapers should pause for a moment and ponder the fate of two small newspapers in Kent – the Medway News and the East Kent Gazette.