NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective…
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James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy…
When the social media boom first emerged around three years ago, I attended several conferences where the phrase “word of mouth is the new television” was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services…
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…