Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
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Simon Andrews, founder of the full service mobile agency addictive!, on mobile flash, Siri and futurology…
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel…
Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw…
Simon Andrews, founder of the full service mobile agency addictive!, on Google v Facebook; Waiting for NFC; and a “mobile Xmas”.
Oli Newton, head of emerging platforms at Starcom MediaVest, says it is no longer right to use the singular definition of TV. TV is everything audio visual. As such we need to start thinking bigger and exploring the broader implications of how we get involved…
I have it on good authority that Chris Anderson, editor-in-chief of Wired, recently prepared to present a ‘TV is Dead’ presentation at a major international conference, only to be given a last minute jolt when he was told that many of the assumptions he had made in his speech were completely at odds with the accepted data.
James Whitmore, managing director at Postar, gives a low-down of the London Film Festival…
Simon Andrews, founder of the full service mobile agency addictive!, on the ‘smaller’ players – Nokia and Sony…
Helen Keable, consultant at Radio Experts, says it’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb…
