David Hellier, deputy editor at City AM, wonders how bold BT Vision will be following the recent football rights deal when it comes to taking subscribers away from BSkyB and Virgin Media…
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Following on from Media Playground 2012, Michael Bayler, strategist and author, Bayler & Associates, on the relationship between data and the value of content…
Simon Andrews, founder of the full service mobile agency addictive!, on Microsoft; Amazon and Google…
Rufus Olins, CEO, Newsworks, on why 30 million readers will pick up a newspaper during the 17 days of the Olympics…
David Brennan says: I’ve heard so much recently about BARB’s irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence…
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…
Abba Newbery, News International commercial director of advertising strategy, says we need to re-consider the short-term trading conditions of national press and change our day-to-day trading model…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, Facebook, Google and privacy….
Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV’s connected future…