More Media Commentators articles

Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers…

Jim Marshall says Ofcom’s ‘Project Apple’ investigation is misplaced and irrelevant – unless of course they can demonstrate that BSkyB has not behaved in a ‘fit or proper’ way, which they won’t be able to…

Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco’s latest announcement via Twitter…

Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past…

Oli Newton, head of strategic partnerships at Starcom MediaVest, on why Apple’s latest announcement was a bit of a let down despite all the hype…

Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay’s TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).

Greg Grimmer: In a bid to make advertising fashionable (again) today’s column will be optimism peppered with ads for advertising – instead of my normal service of cynicism peppered with attempts at humour…

Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don’t need to wait to make it work for brands…

Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress…

Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans…