James Cridland, managing director of Media UK and a radio futurologist, says today’s RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it’s good for listeners and broadcasters alike – but it is also prudent to remain patient…
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Several hundred people will be gathering at Drapers’ Hall on Throgmorton Street (the street where the London Stock Exchange was once housed) tomorrow to remember one of the city’s most significant changes – the launch of electronic trading.
The Urban Dictionary’s definition of zeebox is “a drug infested overflow of the mind and a representation of a madman’s inner most mental desire to manipulate the viewer and make you feel and think that you yourself are going or are already insane.” Man…!
Simon Andrews, founder of the full service mobile agency addictive!, on Mary Meeker and the latest updates from Facebook, Apple and Google…
Dominic Finney, director at digital consultancy FaR, looks at the changing business models that are arising for the newspaper industry and considers what the long-term models could be.
Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
So what effect has The Guardian’s 20% cover price rise had on its sale? Well, its hard to tell from the audited data in the public domain. September’s ABC tells a pretty gloomy story.
The morning session at this year’s MediaTel Group Connected TV Experience conference was in danger of breaking out into violent agreement at times, but was all the more informative for it, as a new consensus is emerging regarding what ‘connected TV’ actually means and where the opportunities lie.
What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…