More Opinion articles

Raymond Snoddy on Jeremy Hunt: In opposition, there had been a marked tendency to open his mouth to journalists faster than his brain’s ability to catch up… Then Hunt was elected and appointed and it was like BP finally getting a handle on its errant oil well – the flow of nonsense slowed to a… Continue reading Jeremy Hunt and his ‘Dangerous Dogs Government’

Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.

There’s been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition – Invite Media.

Andy Marrs, head of audience insight at IPC Media, explains that ‘it’s clear that for today’s ‘Self Conscious Shopper’ brands need to work harder; being ‘known’ alone is no longer enough.’…

Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: “If you’re reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance”…

Raymond Snoddy on News International’s adventures in online with SunTalk and the Times paywall.

TV Everywhere is a proposal from pay-television service providers to extend access for authorised subscribers to premium programming over the internet.

Neil Perkin, founder of Only Dead Fish, explains what digital community practice really means, with his 10 key principles…

Paul Wright, digital strategy consultant and owner of Rockster Digital Media, says digital media has been many things; once the saviour, sometimes the enemy and always the business that does not make enough money…

Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…