Raymond Snoddy comments on the latest financial results from BSkyB but asks us to listen out for what is not said – a lack of comment on the future potential of 3D TV. Additionally, the lack of communication from YouView on a confirmed launch date has given rivals (especially Sky) a long time to plan rival complimentary products…
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Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…
Is media – especially media research – ahead of or behind the curve? Is it driven by art or science?
How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…
James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?
Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s impressive financial performance and Google’s new privacy policy…
Marco Bertozzi, managing director EMEA at VivaKi, reveals his highlights from this year’s CES and talks about the implications for the TV industry…
Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers’ community values…
Ahead of Lord Patten’s keynote address at the Oxford Media Convention today, Raymond Snoddy says to try and cut £15 million off the [BBC local radio] budget and get rid of 280 people is simply unsustainable as a piece of politics…
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used…