More Opinion articles

Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media…

Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco’s latest announcement via Twitter…

Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past…

Oli Newton, head of strategic partnerships at Starcom MediaVest, on why Apple’s latest announcement was a bit of a let down despite all the hype…

In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…

Raymond Snoddy considers TV now and in the future with reference to Thinkbox, ITV and Charles Dickens…

In response to Jim Marshall’s latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, contribute to revenue like Facebook envisages…

Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers…

Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay’s TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).

Greg Grimmer: In a bid to make advertising fashionable (again) today’s column will be optimism peppered with ads for advertising – instead of my normal service of cynicism peppered with attempts at humour…