Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
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Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?
Raymond Snoddy says finding a solution to the current super-injunction mess, farce, brouhaha will not be easy, particularly when it is difficult to define what is in the public interest v what the public is interested in (though actually what the public is interested in is a better starting place than is generally supposed)…
Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content…
Sam Mikkelsen, business development manager at Adalyser, wonders who will finally ‘nail’ the challenging and complex task that is data…
Marius Cloete, head of research at the PPA, on today’s milestone for the PPA: As this article is published, the PPA Marketing Board (composed of senior commercial representatives from the major consumer publishers) will take the final decisions on how we roll out the results from our AdMeasure Project…
“We have a short operating history in a new and unproven market, which makes it difficult to evaluate our future prospects and may increase the risk that we will not be successful” – LinkedIn’s offer document.
Simon Andrews: If you ask your social media expert about the big successes you tend to get pretty standard answers about Twitter & Facebook. LinkedIn has never been very cool & its role seems to have been understated by many. Not any more…
Raymond Snoddy: In a number of important respects Salford has been mishandled by BBC management but walk into MediaCity and you don’t have to be too imaginative to see a future production hub taking shape that could in time give London a run for its money.
Dean Wilson, UK managing director at Active International, on the radio in the 21st Century: The licence-fee bankrolled BBC still rules the airwaves, people have almost stopped buying vinyl and even their “forever” replacement CD’s are in decline, digital music is de-rigeur…