More Opinion articles

How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…

James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?

Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s impressive financial performance and Google’s new privacy policy…

Marco Bertozzi, managing director EMEA at VivaKi, reveals his highlights from this year’s CES and talks about the implications for the TV industry…

Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers’ community values…

Ahead of Lord Patten’s keynote address at the Oxford Media Convention today, Raymond Snoddy says to try and cut £15 million off the [BBC local radio] budget and get rid of 280 people is simply unsustainable as a piece of politics…

Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used…

I attended the always lively and entertaining ‘The Year Ahead’ event hosted by MediaTel Group last week, where we were once again entertained, informed, inspired and challenged by the predictive powers of Ray Snoddy and Torin Douglas, the Mitchell and Webb of media punditry.

So 2011 was the year of newspapers… and with the Leveson inquiry and police investigations continuing, it is hard to see “Hackgate” being off the news agenda.

Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s new iBooks 2, Amazon, New TV, branded utility and SOPA…