More Opinion articles

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says six years on and people have finally come around to his way of thinking…

David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge…

I have been following the Athletics World Championships this week, as I am sure many of you have too. I hadn’t realised until I went to tune in for the first time that Channel 4 had snaffled this from the Beeb – and taken Michael Johnson with them.

Raymond Snoddy: Britain’s broadcasters may indeed be stuffed too full of arts graduates but Google may have too many engineers in power positions for its own good. Maybe Google should bring in some of those highly creative British “luvvies” to advise the “boffins”…

“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick.”

James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…

Simon Andrews, founder of the full service mobile agency addictive!, reviews the events of the summer in the mobile and technology markets…

Raymond Snoddy: After explaining some of the pitfalls and pointing out that only the determined, who really, really want to become journalists have any chance of making it, what do you actually say?

Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…

Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: “The jury is out, and Google+’s success still hinges on whether users can be tempted away from their cosy Facebook homes”…