Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”
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More Opinion articles
Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun… and its three million daily sales and the £200 million a year advertising revenue it attracts…
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Julia Hutchison, COO of APA, says digital formats have bolstered the content marketing industry…
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future…
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…
In response to Greg Grimmer’s article “Press-ing the flesh and cutting the rope“, Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.
Greg Grimmer on his grim night at the ANNAs; a far happier print experience with the excellent commercial team from the Guardian; and why there is so much love and affection for the newspaper sector…