Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…
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David Balko, commercial director at Jigsaw, explains why using technology and creativity to deliver new, unique and engaging experiences to consumers is vital – because without the right strategy and content, apps are pointless…
Katherine Page, technical consultant at the National Readership Survey, explains why it is worth pursuing Project Fusion. “All the indications are that publisher websites have considerable potential to extend audience reach…”
In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why “people will pay – and understand they have to pay – if the content is good enough”…
Raymond Snoddy says “when the starting whistle goes it’s wise to call a halt to the forecasts and predictions and just let the game take its course”…
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
Roll the drums. YouTube has just celebrated its fifth birthday by announcing it has hit the 2 billion downloads a day mark.
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.