More Opinion articles

In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.

Emilie Carson, media director at more2, says that partnering with experts and making the the most of your data could see your business reaping the rewards.

Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…

John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.

Raymond Snoddy on the power of television in the forthcoming general election and the attitude of the main parties towards the media.

Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.

Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.

In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.

In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.

Raymond Snoddy wants to know if Twitter has had its day, despite its effectiveness as a communications tool.