More Opinion articles

Mike Baker, CEO at the Outdoor Media Centre, says the trade body’s recent relaunch has happened just in time for the Olympic Games: “Outdoor will be the universal branding medium. It is already now. But even more so in 2012″…

In response to Brian Jacob’s article – Cross media measurement has been an issue for as long as I can remember – Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media…

James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…

Patrick Mills, IPA director of professional development, wonders whether we are moving to an era where all businesses take charge of their own learning and development – integrating it into the fabric of their organisations…

Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google’s ‘offers’ business; The Cloud; and dumb smartphone users…

Raymond Snoddy says at first sight Hunt’s decision not to go for an immediate referral was politically crazy, naïve even, by appearing to succumb to special pleading on such a politically sensitive issue. However, the truth is rather more complicated and not at all what it appears to be…

Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: “It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers”…

Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…

Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four – Google, Apple, Facebook and Amazon – are going to keep bumping in to each other)…

Raymond Snoddy says one thing is clear, the patently decent, sincere politician (Jeremy Hunt) is committed to retaining impartiality rules for news whether on national or local television. Nothing like a big, bold new Communications Act to take his mind off things when local television goes tits up in 2014…