Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
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2010 is, so we’re told, the year of mobile. We have industry-sponsored audience measurement, Google says its thought process is now “mobile first” and Apple has overtaken established players to become the world’s biggest mobile business by revenue.
Dollywagon’s latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions.
Raymond Snoddy on the success of publishing company Pearson and its chief executive, Dame Marjorie Scardino.
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
Visible Measures: “Online video adds an extra dimension to political theater, highlighting the good, magnifying the bad, and amplifying the embarrassing”…
Raymond Snoddy on how the media is changing the UK’s political landscape. “The British system has been changed for ever by the power of communication.”
Jason Goodman, CEO at Albion, on how political advertising’s failure to capture popular sentiment around the coming election led to the creation of the ‘Slapometer’.
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.
Raymond Snoddy says that the arrivals of Archie Norman and Adam Crozier have been marked by an auspicious turn in ITV’s fortunes …