Andy Marrs, head of audience insight at IPC Media, explains that ‘it’s clear that for today’s ‘Self Conscious Shopper’ brands need to work harder; being ‘known’ alone is no longer enough.’…
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Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: “If you’re reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance”…
Raymond Snoddy on News International’s adventures in online with SunTalk and the Times paywall.
TV Everywhere is a proposal from pay-television service providers to extend access for authorised subscribers to premium programming over the internet.
Neil Perkin, founder of Only Dead Fish, explains what digital community practice really means, with his 10 key principles…
Paul Wright, digital strategy consultant and owner of Rockster Digital Media, says digital media has been many things; once the saviour, sometimes the enemy and always the business that does not make enough money…
Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that real-time linear television broadcasting has been the real dominant force of the World Cup, not social media updates…
informitv’s William Cooper wonders whether Hulu needs ITV as a partner to launch in the UK, when Sky might actually be a better fit…