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If the magazine industry focused on initiatives to encourage more sampling of the wide range of magazine titles it would see an impressive sales uplift, according to new research.The research was carried out as part of the Periodical Publishers’ Association’s (PPA) Magazine Week initiative, designed to boost sales and increase awareness of the diversity of… Continue reading Magazine Sampling “Boosts Sales”

Sony has hired former Loaded editor Tim Southwell to helm its first magazine, which will have a cover price of £4.50.Produced by Haymarket Network, the first issue will feature interviews with Cameron Diaz and Sony-BMG-owned Columbia Records’ co-chairman Rick Rubin.The magazine will also offer an advance look at films, music and technology currently being worked… Continue reading Ex-Loaded Editor To Launch Sony Magazine

The Mail On Sunday is to get a new look for 2008, getting a full colour makeover and splitting into two main sections.According to a report on MediaGuardian.co.uk, the changes will see features moving into a new standalone section, with the Financial Mail On Sunday business supplement moving into the main paper.It is expected that… Continue reading Revamp Planned For Mail On Sunday

The Independent is to relaunch its website with a raft of new features including improved search and navigation, according to a report.The new-look Independent.co.uk website had been planned for Wednesday, said a report on MediaGuardian.co.uk, but technical difficulties mean that it may now launch after Christmas.Initially, the site will be a basic version of the… Continue reading Independent To Relaunch Website

Helen Johnston, editor of IPC women’s weekly Now is set to leave the role to join a top-secret start-up project.Johnston has been editor of Now for just seven months, having joined the magazine in April.A report on MediaGuardian.co.uk quoted Johnston as saying: “After very careful consideration, I have decided to leave Now to pursue a… Continue reading Now Editor To Leave

IPC Media has announced a new partnership with online sales house Tomorrow Focus to develop digital opportunities for pan-European clients across key IPC web properties.The deal sees IPC Media become a core partner in Premium Publishers Online (www.premium-publishers.eu), Europe’s largest sales network for editorial websites, alongside publishers including Associated Northcliffe Digital in the UK, El… Continue reading IPC Media Joins Premium Publishers Online For Pan-European Ad network

Whatsontv.co.uk, the soap and primetime TV listings website, has launched a dedicated Christmas section for visitors looking for TV treats.As well as a Christmas TV guide, the section will be packed with competitions, quizzes and TV features, including video packages about the forthcoming BBC Christmas drama, Oliver Twist, and how a millionaire like Peter Jones… Continue reading Whatsontv.co.uk Launches Christmas Section

TV listings guide Radio Times is beginning a nationwide marketing campaign to drive sales of this year’s Christmas issue which goes on sale from December 12.Priced at £2, the Christmas issue will be the magazine’s largest ever pagination in its 84-year history.Radio Times is partnering with major multiples nationwide to run in-store TV campaigns to… Continue reading Radio Times Launches Christmas Marketing Campaign

Emap was once again the big story last week, as it sold its magazine and radio divisions to German publishing group H Bauer.At the start of the week it was reported that private equity firm Apax was the favourite to land the group’s business-to-business arm (Full Story).However, by Friday we found that this was not… Continue reading Media In The City: Emap Sells Magazine And Radio Arms To H Bauer

IPC’s Marie Claire has relaunched its website with a complete re-design, including greater depth of content and a host of new sections.The re-design, overseen by Stuart Selner, Marie Claire‘s creative director, and online editor Carla Bevan, is intended to deliver a glossier, cleaner look and provide easy navigation through its content.The new look website will… Continue reading New Look For Marie Claire Website