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UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

Free weekly magazine Sport is to undergo several changes, as the woman credited with launching the title leaves the publisher, according to a report.Nadia Nardonnet stepped down as managing director of Sport last week after nearly three years with the French-owned title.According to a report in Media Week, the day-to-day running of the magazine will… Continue reading Changes Ahead For Sport

The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers

IPC Ignite, the men’s lifestyle and music division of IPC Media, has announced the appointment of James Thrower as associate publisher of monthly titles Uncut and Loaded.Thrower joined IPC’s leading magazine distribution company Marketforce in 1998 as circulation executive working on the IPC Southbank portfolio.He then worked as deputy circulation manager of IPC Connect before… Continue reading IPC Appoints Associate Publisher

Dennis Publishing and mobile media company Player X have launched a mobile TV channel for digital only men’s lifestyle magazine, Monkey.The Monkey mobile TV channel will run in a similar way to the ad-funded digital magazine. The service will be free for the consumer, running as the first off-portal men’s lifestyle mobile TV channel, according… Continue reading Dennis Launches Monkey Mobile TV Channel

Trinity Mirror is to roll out its hyper local community websites nationwide, beginning with two Coventry sites in April.The Coventry websites, which launch in the Coventry Telegraph‘s circulation area in April, will feature user-generated content including readers’ blogs and photos, and follow a successful pilot in Teesside.Trinity Mirror launched 22 postcode-specific hyper local websites in… Continue reading Trinity Mirror Expands Hyper Local Offering

The Sun is planning an extensive redesign which will see it move closer in look to News International freesheet thelondonpaper, according to a report.The Guardian reports that the changes, which will be introduced over the next two months, will include colour-coded sections and a more modern design.It is understood that the Sun is planning to… Continue reading The Sun Planning Extensive Redesign

The budding free magazine industry will not replicate the paid-for market, but there is room for a small number of reasonably big free magazine brands. This was the view of Mike Soutar, chief executive of ShortList Media, a panellist at yesterday’s MediaTel Group ‘Future of Consumer Magazines’ seminar held in London. Soutar, creator of the… Continue reading Free Magazine Model Here To Stay

A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry. This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National… Continue reading Single Magazine Measurement Metric Would Be A Mistake

A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry.This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National Magazine… Continue reading Single Magazine Measurement Metric Would Be A Mistake