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The troubled men’s magazine sector is set to feel the heat from an aggressive newcomer, with the news that a team of magazine industry heavyweights is gearing up to launch a new free competitor into the weekly market.The plan is to create a half-million circulation title, which has a working title of Alpha One, with… Continue reading FEATURE: Start-Up Stirs Up Men’s Weekly Sector

Daily Newspaper MarketBritain’s national daily newspapers saw an overall year on year drop in readership for the six months to May 2007 of 0.6%, according to the latest data from the NRS.In the Quality daily sector, the Daily Telegraph was the only title to record an upturn in its readership year on year, at 6.3%,… Continue reading NRS National Newspaper Round-Up: May 2007

Daily Newspaper MarketBritain’s national daily newspapers saw another month of circulation decline in June, with the sector recording an overall year on year downturn of almost 3%.The Financial Times was the only title to record an upturn, with the business broadsheet boosting its final ABC by 0.9% year on year.All other daily titles recorded a… Continue reading ABC National Newspaper Round-Up: June 2007

thelondonpaper was well ahead of its rival afternoon freesheet the London Lite in June, recording a month on month increase of almost 10,000 copies. The title’s circulation now stands at around 496,500.The London Lite suffered a circulation decrease of almost 11,800 copies month on month, leaving it with a total figure of over 388,400.Westminster Council… Continue reading thelondonpaper Increases Lead Over London Lite

The NRS is to take an increasingly web based approach to readership measurement according to NRS chairman Simon Marquis, speaking at yesterday’s MediaTel Group ‘Future of National Newspapers’ seminar. Marquis said that not only is the NRS currently measuring publishers websites, with the data to become available by early next year, but it is also… Continue reading Web Based Approach Is Future Of NRS

The structure of agencies and the creativity of advertising for newspapers were brought into question at the ‘Future of National Newspapers’ seminar held by MediaTel Group in London yesterday, with panellists urging agencies to become more integrated. Stuart Taylor, commercial director at Guardian News and Media, said that agencies are “too structured separately”. He conceded… Continue reading Agencies Must Consider Restructure For Digital Age

The jury is still out on afternoon freesheets, according to Stuart Taylor, commercial director at Guardian News and Media, panellist at today’s MediaTel Group seminar on the future of newspapers. Taylor said that whilst morning free paper Metro has now formed strong relationships with readers, the same cannot yet be said of the afternoon titles.… Continue reading Jury Still Out On Afternoon Freesheets

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology. This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

Daily Newspaper MarketIt was a mixed picture across the board for Britain’s national daily newspapers for the six months to April 2007, with an overall year on year readership decline for the period of 0.6%.In the Quality daily sector, the Times was the only title to record a loss, down more than 5% to leave… Continue reading NRS National Newspaper Round-Up: April 2007

Daily Newspaper MarketLast month brought further misery to Britain’s national daily newspapers, with the Audit Bureau of Circulations recording yet another year on year decline for the sector, of almost 4%.Losses were felt across all sectors, with the Financial Times being the only title not to experience a downturn.Meanwhile, the heftiest falls were seen in… Continue reading ABC National Newspaper Round-Up: May 2007