More Press articles

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology. This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

Daily Newspaper MarketIt was a mixed picture across the board for Britain’s national daily newspapers for the six months to April 2007, with an overall year on year readership decline for the period of 0.6%.In the Quality daily sector, the Times was the only title to record a loss, down more than 5% to leave… Continue reading NRS National Newspaper Round-Up: April 2007

Daily Newspaper MarketLast month brought further misery to Britain’s national daily newspapers, with the Audit Bureau of Circulations recording yet another year on year decline for the sector, of almost 4%.Losses were felt across all sectors, with the Financial Times being the only title not to experience a downturn.Meanwhile, the heftiest falls were seen in… Continue reading ABC National Newspaper Round-Up: May 2007

thelondonpaper remained ahead of rival freesheet London Lite in May, despite a period on period decline in distribution of a little under 5,000 copies.The Lite also shed issues in May, just 385, amidst the dumping furore, which has seen the ABC set up a hotline to report such incidents (see ABC Introduces Dumping Hotline).Meanwhile, the… Continue reading Freesheets Shed Issues As Evening Standard’s Circulation Goes Up

Daily Newspaper MarketReadership figures from the NRS for Britain’s national daily newspapers remained fairly static year on year for October 2006 to March 2007.All Quality dailies, with the exception of the Times, saw their readerships rise. The Guardian bolstered its readership by almost 100,000 to more than 1.2 million, whilst the Daily Telegraph added 75,000… Continue reading NRS National Newspaper Round-Up: March 2007

Newspaper circulations world-wide rose 2.3% in 2006, while newspaper advertising revenues showed substantial gains, according to the World Association of Newspapers (WAN). WAN said that global newspaper sales were up 2.3% over the year, and had increased 9.48% over the past five years. Newspaper sales increased year-on-year in Asia, Europe, Africa, South America, with North… Continue reading Global Newspaper Circulations Show Rise

IPC Ignite group advertisement director Sam Finlay has announced the appointment of Rob Hunt to the role of Ignite Sponsorship & Brand Solutions manager.Previously publisher of Play Rob joins the Ignite sales team responsible for generating innovative and creative advertising solutions across brands including NME, Nuts, Uncut and Loaded.The Sponsorship & Brand solutions team is… Continue reading IPC Ignite Announces New Appointments

Advertising expenditures for newspaper web sites increased by 22.3% to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the twelfth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad… Continue reading Adspend On US Newspaper Websites Increases

IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire

Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers