Customer magazines are the most relevant and informative form of direct marketing, according to a new report.The Participation Media report by the DMA and APA found that customer magazines generate the highest level of positive response from consumers. Over 50% of consumers read customer magazines and view them positively.The survey also reveals customer magazines to… Continue reading Customer Magazines “Most Relevant Form Of Direct Marketing”
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IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.The design elements have been over-seen by IPC Connect group creative director Lottie… Continue reading Pick Me Up Unveils New Look
The Sun is set to raise its weekday cover price to 30p, up 5p, in London and the south-east region from Monday, following its 0.8% year on year increase in the latest ABC figures.The paper slashed its cover price from 35p to 20p in the Carlton ITV region, London and the south-east last September but… Continue reading The Sun Ups Its Cover Price
After a bad day in the stock market yesterday, Trinity Mirror shares plunged down 18% in one day, taking the shares down to just 55.5p.According to reports on Brand Republic, the publishing company has lost 90% from its share price during the last year. Shares in July last year were up to ten times higher… Continue reading Warning Bells Ringing At Trinity
Nev Pierce is set to join Empire, the direct rival of his current film magazine, Total Film.Pierce joined Future’s Total Magazine as editor two years ago and is expected to take on the same position at Bauer’s Empire.In 2004, he joined Total Magazine, after contributing as a freelancer for 5 years, and moved his way… Continue reading Pierce Joins Empire Magazine
Daily Newspaper MarketThe latest national newspaper ABC figures show that the daily national newspaper market was down by 2.7% year on year overall in June.Just two of the daily newspapers featured in our report – the Sun and the FT – managed to avoid a fall in their circulations.There was a relatively large dip for… Continue reading ABC National Newspaper Round-Up: June 2008
The Evening Standard saw its circulation fall by around 1.5% from May to June, a decrease in real terms of almost 5,000 copies.The title now has a circulation of more than 295,000 copies.Evening freesheets thelondonpaper and London Lite saw their circulations remain relatively static month on month, at almost 501,000 and 401,000 copies respectively.Morning freesheet… Continue reading Evening Standard’s Circulation Down Month-On-Month
Bauer’s music magazine Q has kicked off its recruitment drive by promoting editor Paul Rees to the role of editor-in-chief.Rees, who has been editor for five years, will now be responsible for overseeing the multiplatform growth of the Q brand, “delivering world-class editorial” across Q magazine, radio, internet and events operations.Q has also appointed Ian… Continue reading Q Magazine Promotes Rees
Andy Hart has left Associated Northcliffe Digital (AND) after six years in the job by “mutual consent”, ahead of an organisational restructure.Hart had been responsible for the online development and acquisitions of sites including ThisisLondon.co.uk and FindaProperty.com during his time as chief executive.He looked after the Mail Online brand and championed the company’s digital acquisition… Continue reading Hart Departs From Northcliffe Digital
Bauer Consumer Media has appointed Mic Wright to the newly created post of front section editor at Q magazine.Wright will be responsible for editing and evolving the new front section of the magazine.He previously held the position of news editor at Stuff magazine and has also worked for Pensions World as well as freelance for… Continue reading Wright Appointed Q Magazine Front Editor
