US Ad expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since the NAA started reporting online… Continue reading US Online Adspend Grows 21.1% In Q3
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Dennis Publishing has created a New Product Development unit to identify opportunities and to launch sustainable media businesses.Headed up by Bruce Sandell, MD of Dennis Lifestyle, the ten strong unit will incorporate Dennis Skunkworks, Dennis’ dedicated website development team.James Tye, CEO at Dennis Publishing, said: “Dennis Publishing has always been a company where we can… Continue reading Dennis Publishing Creates New Product Development Unit
Turner Broadcasting System (TBS) is getting behind its men’s entertainment channel, Nuts TV, with a six-figure national marketing campaign, launching on December 3.Creative communications agency Monkey has been appointed to handle the first big integrated ATL push for the channel.Nuts TV, inspired by the weekly men’s mage of the same name, broadcasts a schedule of… Continue reading New Marketing Campaign For Nuts TV
Emap Advertising has announced the launch of what it claims is the UK’s first interactive music magazine ad in an exclusive deal with Warner Music.Emap Advertising is working with i-nigma to create the ad promoting Pendulum’s latest drum and bass/rock single Granite.The ad, launching today in Kerrang! magazine, contains a QR (Quick Response) code –… Continue reading Emap Advertising Launches Interactive Music Mag Ad
Guardian Unlimited has continued to attract more visitors than its competitors, according to the latest figures from ABCe.The Guardian‘s online presence in October rose from September’s already impressive 16.7 million Unique Users* to over 18.4 million. This could be due in part due to the relaunch of its Society, Media and Money sections as well… Continue reading Guardian Continues Online Growth
IPC Media is extending its NME magazine brand with the launch of a 24-hour TV channel.The channel will debut on Friday sometime between 6am and 11am on Sky Digital 377, making it available to 8.6 million households, with content heavily based on the charts and the latest offerings from the UK’s indie and alternative music… Continue reading IPC Launches NME TV Channel
Daily Newspaper MarketThe latest ABC figures for the main national daily newspapers reveal that circulations suffered an overall decline of 1.1% for October.The only Quality national daily title not to suffer a slump in circulation was the Financial Times, which posted a year on year increase of more than 2%.The Mid-Market titles remained relatively static… Continue reading ABC National Newspaper Round-Up: October 2007
thelondonpaper‘s circulation remained ahead of the London Lite‘s in October, with thelondonpaper enjoying an increase of more than 3,900 copies month on month.thelondonpaper now has a circulation of almost 495,700, whilst the London Lite‘s rests at almost 401,000 after a month on month decline of nearly 900 copies.Paid-for title the Evening Standard enjoyed a small… Continue reading thelondonpaper Remains In Front Of London Lite
The Mail on Sunday is set to relaunch in the New Year, with the paper breaking in to two main sections in a bid to attract a new crop of younger readers.The Associated Newspapers title will distribute the two sections alongside its magazines You and Live!. There will be a main news section, and a… Continue reading Mail On Sunday Set To Relaunch
The Sun has become the first UK national newspaper to launch a .mobi web site with content made specifically for mobiles.thesun.mobi site gives readers access to the paper from any mobile phone or device that can access mobile internet services.Readers now have free access to the top 10 online stories for news, sport, Bizarre and… Continue reading The Sun Launches Mobile Website