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A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry.This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National Magazine… Continue reading Single Magazine Measurement Metric Would Be A Mistake

Daily Newspaper MarketBritain’s national daily newspapers saw a decline in circulation of almost 2.5% overall for February year on year, with all sectors suffering losses, according to the latest data from the ABC.Worst hit in real terms in the Quality sector were the Daily Telegraph and the Times, which both shed just under 30,000 copies… Continue reading ABC National Newspaper Round-Up: February 2008

thelondonpaper‘s circulation remained relatively static period on period in February, with a total figure of almost 501,000 copies.The London Lite‘s circulation increased by around 0.5% period on period, to more than 400,000 copies.The paid-for title, the Evening Standard, suffered a minor drop, of almost 2.5% period on period, leaving its total circulation at over 288,000.Morning… Continue reading thelondonpaper Remains Ahead Of London Lite

The budding free magazine industry will not replicate the paid-for market, but there is room for a small number of reasonably big free magazine brands.This was the view of Mike Soutar, chief executive of ShortList Media, a panellist at yesterday’s MediaTel Group ‘Future of Consumer Magazines’ seminar held in London.Soutar, creator of the highly successful… Continue reading Free Magazine Model Here To Stay

Yesterday’s MediaTel Group seminar on the ‘Future of Consumer Magazines’ saw National Magazine Company chief executive Duncan Edwards say that he has no regrets about being outbid for Emap’s consumer magazine division, which was bought by Bauer in January.He said: It’s publicly known that we were a bidder. Clearly we didn’t put the highest price… Continue reading ‘Future Of Magazines’ Seminar Looks At Consolidation

Yesterday’s MediaTel Group seminar on the ‘Future of Consumer Magazines’ saw National Magazine Company chief executive Duncan Edwards say that he has no regrets about being outbid for Emap’s consumer magazine division, which was bought by Bauer in January. He said: It’s publicly known that we were a bidder. Clearly we didn’t put the highest… Continue reading ‘Future Of Magazines’ Seminar Looks At Consolidation

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences.This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which was… Continue reading Digital Magazines Could Be Hugely Successful

Bella, the H Bauer owned women’s weekly magazine, is to extend its celebrity coverage in a bid to boost declining circulation.The move is in order to boost the title’s appeal to its target demographic of women in their mid-30s.At the most recent ABCs, Bella recorded a significant real term decline, of nearly 30% or a… Continue reading Bella Ups Celebrity Content To Boost Sales

Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content

Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful