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Daily Newspaper MarketBritain’s national daily newspapers saw a 1.5% overall fall in circulation year on year in March, according to the latest figures from the ABC.Declines were seen across all sectors, with just the Sun managing to boost its circulation, by over 2%, to almost 3.1 million.The greatest real term downturns were recorded in the… Continue reading ABC National Newspaper Round-Up: March 2008

London’s paid-for afternoon newspaper, the Evening Standard, suffered a circulation drop of almost 1.5% from February to March, leaving its total circulation at around 284,000.Meanwhile free paper, thelondonpaper, saw its circulation again remain relatively static period on period in March, with a total figure of almost 501,000 copies.It added a little over one hundred issues… Continue reading London Freesheets Continue To Dent Evening Standard’s Circulation

People who read newspapers on a regular basis spend more money on Christmas presents than those who watch the most amount of television, according to new research from the Newspaper Marketing Agency. The study found that print readers outspent TV viewers in the Christmas run-up across a range of categories, including groceries, alcoholic drinks, household… Continue reading Research Reveals Newspaper Readers Spend More Than TV Watchers

Dennis Publishing has said that its new digital only magazine, iGizmo, launched with over 100,000 subscribers last week.In addition to the high pre-launch subscriber base, iGizmo also carried a host of new advertisers for Dennis Publishing including Toshiba, O2, Toyota, and Misco. Dennis says that iGizmo offers advertisers rich media solutions with huge creative possibilities,… Continue reading Dennis Claims Success For New Digital Magazine

UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

Free weekly magazine Sport is to undergo several changes, as the woman credited with launching the title leaves the publisher, according to a report.Nadia Nardonnet stepped down as managing director of Sport last week after nearly three years with the French-owned title.According to a report in Media Week, the day-to-day running of the magazine will… Continue reading Changes Ahead For Sport

The results of a new study from comScore show that non-newspaper readers in the US are likely to be younger than average online news consumers, while heavy newspaper readers are more likely than average to engage with traditional print news brands online. Heavy print newspaper readers show a strong skew towards older age segments, while… Continue reading Heavy Online News Consumers Are Not Newspaper Readers

IPC Ignite, the men’s lifestyle and music division of IPC Media, has announced the appointment of James Thrower as associate publisher of monthly titles Uncut and Loaded.Thrower joined IPC’s leading magazine distribution company Marketforce in 1998 as circulation executive working on the IPC Southbank portfolio.He then worked as deputy circulation manager of IPC Connect before… Continue reading IPC Appoints Associate Publisher

Dennis Publishing and mobile media company Player X have launched a mobile TV channel for digital only men’s lifestyle magazine, Monkey.The Monkey mobile TV channel will run in a similar way to the ad-funded digital magazine. The service will be free for the consumer, running as the first off-portal men’s lifestyle mobile TV channel, according… Continue reading Dennis Launches Monkey Mobile TV Channel

Trinity Mirror is to roll out its hyper local community websites nationwide, beginning with two Coventry sites in April.The Coventry websites, which launch in the Coventry Telegraph‘s circulation area in April, will feature user-generated content including readers’ blogs and photos, and follow a successful pilot in Teesside.Trinity Mirror launched 22 postcode-specific hyper local websites in… Continue reading Trinity Mirror Expands Hyper Local Offering