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Telegraph.co.uk has launched a new free version of its site on 3G and WAP-enabled phones, with updated news, sports and travel articles.The new site is set to include simplified navigation tools to make it easy to access lead stories, with images alongside the text and automatically updated breaking news stories.Telegraph.co.uk was previously available to mobile… Continue reading Telegraph Revamps Mobile Site

News International has cut the price of The Sun across the UK to 30p today.The move comes less than a month after the company increased the price of the paper in London and the south-east by 5p to 30p, following its 0.8% year on year increase in the latest ABC figures (see The Sun Ups… Continue reading The Sun Slashes Its Cover Price Across The UK

The chief executive of Guardian Media Group has said that regional newspaper businesses will have to be “financially recalibrated” because they will have substantially smaller margins in the future.Speaking to the Financial Times, Carolyn McCall said that although she now had different expectations of GMG owned titles such as the Manchester Evening News, she was… Continue reading GMG Boss Predicts Substantially Smaller Margins For Local Press

Trinity Mirror has developed a mobile web platform for its newspaper titles in a deal with Nokia and Bluestar Mobile.The Daily Mirror will be one of the first papers to be made available to readers via their mobile phones when the sites launch in the autumn this year.Trinity developed the sites to offer readers instant… Continue reading Trinity Set To Launch Mobile Web Platform For The Daily Mirror

Bauer Media has announced the appointment of Marco Nadotti to the newly created role of head of video acquisition and syndication.Nadotti will be expected to expand video services across Bauer’s portfolio of websites, which currently serve around two million videos a month.His brief is to work with current Bauer brands such as FHM, Kiss, Magic… Continue reading Bauer Appoints New Video Acquisition Chief

Egmont Magazines has announced an advertising and promotional partnership with Nickelodeon for the forthcoming Nickelodeon Kids’ Choice Awards.Egmont was selected by Nickelodeon in a competitive press pitch to secure the majority share of press advertising for the high profile awards being held in London this September.The deal, brokered by Universal McCann and Egmont, delivers promotional… Continue reading Egmont In Nickelodeon Promotional Partnership

The recycling agreement struck between the London Lite, thelondonpaper and Westminster council is falling short of targets set by the local authority.In January, Westminster Council said that it expected the recycling scheme to ensure the emptying and recycling of nearly 400 tonnes of free newspapers a year (see Freesheets Get Recycling Bins).According to a report… Continue reading Freesheet Recycling Effort Falling Short Of Target

The Joint Industry Committee for Web Standards is to examine ways of increasing the transparency of data that goes towards Audit Bureau of Circulations Electronic certificates, according to a report.A spokesman for the committee told MediaGuardian.co.uk that the body had completed the first stage of a review into the use of analytical data used in… Continue reading JICWEBS To Review ABCe Traffic Reporting

Customer magazines are the most relevant and informative form of direct marketing, according to a new report.The Participation Media report by the DMA and APA found that customer magazines generate the highest level of positive response from consumers. Over 50% of consumers read customer magazines and view them positively.The survey also reveals customer magazines to… Continue reading Customer Magazines “Most Relevant Form Of Direct Marketing”

IPC Connect’s Pick Me Up has unveiled a refreshed look and format backed by a significant marketing investment.The new look Pick Me Up has a larger format, a new glossy cover, a cleaner logo, refreshed layouts and new editorial franchises alongside existing favourites.The design elements have been over-seen by IPC Connect group creative director Lottie… Continue reading Pick Me Up Unveils New Look