AOP yesterday hosted an afternoon Research Forum, featuring presentations on how to increase audience value and effectiveness in the digital marketplace.
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Latest data from TGI show that cinema continues to perform well despite the economic slump, with the number of cinema-goers climbing to a new high of 66% of the adult population.
Thinkbox has unveiled two new pieces of research surrounding television viewing.
In our latest Research Focus report, Future Foundation reveals why TV is still one of the UK’s most valued and popular entertainment activities…
The latest IPA Trends in Television report, for Q3 2009, shows that average daily viewing figures stand at 3.54 hours. This compares to the same levels for Q3 2008, and 3.56 hours for Q2 2009.
Worldwide mobile phone sales totalled 308.9 million units in the third quarter of 2009, a 0.1% increase from the third quarter of 2008, according to research firm Gartner.
Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
New research from The Nielsen Company has found that browsing the web was the fastest growing activity on UK mobile phones between the second and third quarters of 2009.
A new report from Futuresource Consulting reveals that the rise of connected devices and internet radio are laying the foundations for multi-room networked audio.
Some 19% of US internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others, according to new research.