When asked what they would least like to give up for one week, only nine percent of US consumers aged 18-24 said social networks, while 26% said email and 26% said texting, according to a new study.
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Britain has more online and console gamers than anywhere else in Europe, according to the 2009 UK National Gamers Survey from TNS and Gamesindustry.com.
Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.
A new US study reveals that newspapers and magazines are not considered as relevant as they used to be and are the easiest media to eliminate from usage.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
The IAB and PricewaterhouseCoopers were forced to admit to a £50 million discrepancy in their online ad spend figures for the first half of 2009.
Ofcom has released its interim children’s media literacy report showing that households with kids aged between 5 to 15 have high levels of take-up of all the main media platforms.
A new panel of 8-15 years old has been launched by GfK which aims to deliver understanding of the next generation of media consumers.
A new survey of young people has found that three-quarters of them feel they “couldn’t live” without the internet.
| TGI
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI…