The National Readership Survey has appointed a new head of client services and a new account manager.
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The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.
A new survey has found that three-quarters of US online adults (77%) would not be willing to pay to read a newspaper online.
Our latest research piece from Ipsos MediaCT looks at the future of radio in a digital Britain …
New figures from the Publishers Information Bureau reveal that US magazine advertising revenues were down 18.1% in 2009, totalling $19.5 billion.
More than 170 million US internet users watched online video during November, with nearly 31 billion videos viewed during the month, according to the latest data from comScore.
A new survey from Nielsen has found that consumers are willing to pay for online content, although attitudes vary by geography, demographics and content type.
Use of TV video on demand services is set to outstrip PC-based on demand viewing, a new study shows.
Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.
The UK enjoyed the highest average increase in TV watching in Europe during 2008, up by 3.2% to 3.8 hours a day, according to a new report from Ofcom.