New research has found that playback of recorded TV on digital video recorders (DVRs) as a % total of US TV consumption appears to be rising.
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Whitevector’s latest research piece looks at how brands can benefit from knowing where online discussions are happening.
Duncan Graham, customer services director at Callcredit Marketing Solutions, on the importance of using the best tools available to communicate with consumers.
MESH Planning has announced the launch of the first independent database of international touch point data.
Internet users continue to spend a majority of their time with content sites, according to new research from the Online Publishers Association.
Millennials – 18-25 year olds – around the globe are receptive to digital marketing messages, according to Epsilon’s new Global Consumer Email Study.
Celebrity endorsement is still an effective marketing tool although consumer appetite for it is waning, according to new MEC MediaLab research.
Our latest GfK research report, written by Susannah Palmer, looks at the research firm’s talent measurement system, Talent Tracker.
Total US broadcast television ad revenues were down 12.8% year on year in the second quarter of 2009, according to new research.
Nearly one out of four US households watches TV online, up from 20% last year, according to The Conference Board and TNS.