Award winning research looking at Channel 4’s on-demand service has found that acceptance of VOD advertising on the service has risen, with 66% of viewers agreeing that it’s worth watching ads if the content is free.
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The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
In the first of a series of pieces for Newsline, the National Readership Survey’s (NRS) chief executive Mike Ironside gives an introduction to the survey and outlines some new developments.
Email is UK consumers’ favourite marketing channel, according to a new study conducted by online market research company fast.MAP and the Direct Marketing Association.
A new study from comScore has revealed that the US remains the largest search market worldwide, while Google Sites “retains a commanding position in the global search market”.
A new survey from Alterian has found that 66% of marketing professionals will be investing in social media marketing (SMM) in the next 12 months.
Polestar Communications and German sister agency MMS have released research looking at the levels of consumer trust in brands in key market sectors.
Our latest GfK research report, written by Susannah Palmer, looks at the company’s new qualitative study “Media 1-up”…
Online measurement firm comScore has revealed that the most downloaded iPhone app in the UK is the Carling iPint, which lets users pretend to drink a pint of beer.
2009 saw UK media deals hit their lowest levels since the dot com crash, falling 36% year on year, according to a new report from PricewaterhouseCoopers LLP.