More Research articles

In our latest Research Focus report, Ipsos MediaCT looks at the effectiveness of social grade in market research.

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.

The latest report from GfK’s Laura Dollin looks at how the recession is affecting consumers’ media habits…When will the recession end? This is the million-dollar question everyone wants the answer to. Whilst we can’t predict when the credit crunch will be over, it is possible to discover how the recession is affecting consumers, and what this… Continue reading GfK: When will the recession end?

The latest report from Whitevector looks at the processes involved in analysing online discussions.A successful online discussion analysis project starts with a clear understanding of how the final, produced information will be used in marketing decision making. Even though just monitoring interesting online discussions is valuable in itself, significantly greater value can be achieved if… Continue reading Whitevector: Analysing online discussions – getting started

Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that… Continue reading TGI: Online activities (downloading content)

Alistair Blaxill, executive director, Communisis, looks at how individualisation can give companies stronger brand equity while enhancing the customer experience…Marketers have understood for some time the role that personalisation plays in increasing ROI. However, despite an increasing consumer demand for better targeting and an individual approach from brands, many marketers have failed to take it… Continue reading The power of individualisation

In our latest Research Focus report, Ipsos MediaCT looks at the increasing popularity of downloadable games among next generation console owners.2008 was a record year for the UK videogames industry. Despite the economic downturn, the software market grew by over 20% year-on-year to £1.905bn (ELSPA/GfK Chart-Track figures). The vast majority of this spend was on… Continue reading Ipsos MediaCT: Is the future of gaming downloadable?

In our latest Research Focus report, Future Foundation reveals that TV is still the main way for consumers to get their news, although the internet is catching up…It seems that old habits are hard to break, and in spite of the accelerated pace of internet usage and near ubiquitous nature of the medium, our research… Continue reading Future Foundation: When it comes to the latest news – TV is king

The global ad market is forecast to decline 8.5% this year, with the UK set to suffer a 10.5% fall, according to a new forecast from ZenithOptimedia.This global figure is revised down from its April forecast of a 6.9% decline, after Q1 came in below predictions.China is forecast to grow 5.4% this year, overtaking the… Continue reading ZenithOptimedia revises down global ad forecast