Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
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| TGI
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
A third of UK mobile users (33%) see content and applications – such as games and maps – as an important factor when choosing their next mobile handset.
A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.
US ad spending declined 9% in 2009, according to new figures from The Nielsen Company.