Display ad campaigns can increase visits from search engines by nearly 14% and can boost paid-search click-throughs by nearly 15%, according to a new study by iCrossing.
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In our latest Research Focus report, Ipsos MediaCT looks at whether Apple’s decision to allow users to access Spotify on the iPhone, a music streaming service that is in direct competition with iTunes, is a mistake?
New research from Point Topic reveals that global IPTV growth remained strong in the second quarter of 2009 at 11%, reaching 26.9 million subscribers.
New UK research from Nielsen Online reveals that 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.
A new set-top box measurement system that allows the identification of individual TV viewers as well as households is being launched by NDS and TNS Media Research.
The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.
The GSMA, the body that represents the worldwide mobile communications industry, has formally selected comScore to be its measurement partner for the implementation of its Mobile Media Metrics (MMM) service in the UK.
New research has found that almost 160 million US internet users watched online video during July, the largest audience ever recorded.
New US online video viewing research shows a 14.2% year on year increase in unique viewers to almost 136 million.
US local and national radio ad revenue sank 25% in the second quarter of 2009, to $3.4 billion, according to the Radio Advertising Bureau.