More Research articles

Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.

The latest IPA Trends in Television report reveals that average daily hours of TV viewing rose to almost 4 hours in the final quarter of 2009.

Yesterday saw the official UK launch of GSMA Mobile Media Metrics (MMM), offering census-level internet usage data from all five UK mobile operators.

Nearly 80% of podcast consumers believe that when price and quality is equal, they prefer to buy products from companies that advertise on or sponsor the podcasts they regularly enjoy, according to new research.

In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets – Britain, France, Germany and Spain.

The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.

A new US report has found that 8-18 year-olds devote an average of 7 hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week), up from 6 hours and 21 minutes in 2004.

The amount of time spent on social networking sites by consumers worldwide rose by 82% year on year in December 2009, according to new figures from The Nielsen Company.

WPP’s Kantar Media launched with a vivid splash of colour this week, uniting the media research and audience measurement arms of what used to be TNS and BMRB under a new name.

Whitevector’s latest research focus report looks at positive and negative online discussions and what they mean for brands … surely all publicity is good publicity?