New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
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GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.
All the latest from Cannes Lions with The Media Leader team on the ground.
Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
There is real power in what financial institutions know about their customers and serious potential in how this can be used to benefit shoppers, especially in conjunction with retail media networks.
Expedia Group has became the latest company to launch its own media network for advertisers.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.