A category that cannot agree on how to measure what it does is poorly placed to absorb a fundamental change in how the customer journey works. It’s an issue that retail media needs to address, and quickly.
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The retail media effort, which aims to “bring brand storytelling to high-intent shopping moments,” attracted early partners Diageo and PepsiCo.
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IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.
Advertisers from across the automotive, financial services, lifestyle and travel sectors have been drawn to the platform keen to capitalise on the championship.
Creative Agent is being pitched as a “creative partner”, but how does it fit within Amazon’s wider business strategy and advertisers’ sustainability goals?
The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.