Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
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Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
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Expedia Group has became the latest company to launch its own media network for advertisers.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.
The trade body has published its first set of standards for retail media advertising metrics and is inviting industry feedback.
The weekly feature aims to shout about the creative work of media practitioners.
The Trade Desk’s business development GM shares her dreams of becoming a figure skater and what clients are prioritising this year.
Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.