Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.
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CEO Andy Jassy believes there will be continued growth its ads business, which, like AWS, drove double-digit growth in Q3.
| Maria Iu
Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.
Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
| Maria Iu
The streaming company has struck similar deals in the US.
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
| Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
| Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.