Retail media isn’t going away. Instead, it will work in tandem with AI discovery, helping to close the sale on site after ChatGPT ads or responses capture and direct shopper attention.
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Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report
The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change.
A category that cannot agree on how to measure what it does is poorly placed to absorb a fundamental change in how the customer journey works. It’s an issue that retail media needs to address, and quickly.
Retail media turns creative effectiveness into a hard commercial case. You can confidently show a CFO exactly how a tailored, context-aware campaign drives proven results, writes Uber Advertising’s head of UKI restaurants.
Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.
Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
The retail media effort, which aims to “bring brand storytelling to high-intent shopping moments,” attracted early partners Diageo and PepsiCo.
Nectar360’s first party customer shopping data has been matched with Global’s listener data and is now available for brands to use through Global’s digital advertising platform, DAX.
IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.