Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don’t need to wait to make it work for brands…
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The UK’s largest mobile operators are due to submit plans for a mobile payment system for European regulatory consideration next week, though they face continued opposition from rival company Three.
A question from P&G’s marketing manager, Western Europe ecommerce, Gareth Barker, sparked a discussion about mobile partnerships at MediaTel’s FMCG & Media event earlier this week.
Tesco’s head of innovation Angela Maurer confirmed that the supermarket giant is rolling out customer Wi-Fi in stores. In December, the free Wi-Fi service was made available in more than 200 Tesco Extra stores around the country.
Speaking from the floor at MediaTel Group’s FMCG & Media event in association with O2 Media yesterday morning, Mindshare managing director, Ita Murphy, pushed the panel on ROI for mobile marketing in the FMCG area – one of the biggest stumbling blocks for agencies. She said clients are interested in mobile ideas around FMCG advertising but still need a clear sales measure.
An estimated 50% of all mobile phone users are now using smartphones to access the internet, which has enabled the growth of a new frontier in augmented reality, according to Golden Gekko’s Caroline Van Den Bergh.
Social media is the flavour of the month for advertisers, according to Starcom MediaVest Group’s Jim Kite.
Torin Douglas posed the question “how are the JICs coping?” at MediaTel’s Future of Media Research event on Friday.
One of the biggest opportunities for advertisers at the moment is one to one communication with a consumer, according to Chris Worrell, European research director at Specific Media.
Torin Douglas rounded-up MediaTel’s Future of Media Research event on Friday by asking the panel what they think 2012 (and beyond) holds for the industry.