Speaking at the MediaTel Group’s third “Internet Comes to TV” breakfast event this morning at the Haymarket Hotel in association with Rovi, Nigel Walley, Managing Director of Decipher, said that the free TV market is becoming very crowded with Freeview, Freesat, Smart TVs and the imminent launch of YouView.
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I am not big on research…well unless it’s the sort of robust sampling research used by some of my favourite mags on what’s hot and what’s not in the style stakes.
Apple’s new Newsstand service “is just starting to have an impact” on the magazine industry, according to the panel at MediaTel Group’s Future of Consumer Magazines event this morning.
The concept of a publishing company has to change, according to Gill Hudson, editor in chief, Reader’s Digest.
This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.
“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”
Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group’s Why Aren’t We All Trading Electronically? event this week. Here he offers a sketch of the morning’s debate…
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.
Why isn’t there a trading system to bridge the gap between agencies and publishers, asked News International’s Patricia Kill at MediaTel Group’s ‘Why Aren’t We All Trading Electronically?’ event at Specific Media on Wednesday.
Matt O’Grady’s research won the Tony Twyman award at last week’s 2011 European TV Symposium in Amsterdam for the best paper, sponsored by RSMB TV Research.