Greg Grimmer says ensuring creative and media are linked is an absolute necessity – one working without the other is a surefire shortcut to failure…
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David Brennan says: I’ve heard so much recently about BARB’s irrelevance to the digital media landscape of today that I feel I ought to add my voice to the case for its defence…
“M-commerce is very interesting and we’ve only just hit the tip of the iceberg,” according to Tamsin Hussey, group account director at Joule.
MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here…
The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace
Speaking at MediaTel Group’s Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
Speaking at MediaTel Group’s Media Playground event, Nigel Walley, MD of Decipher, said that people want to buy the “biggest, flattest, shiniest TV” possible that will fit next to the fireplace, and that they’re not looking necessarily for connected capabilities.
Speaking at MediaTel Group’s Media Playground event, Stephen Poole, multi-platform group sales controller at ITV, said the broadcaster is looking to add ITV Player on to smart and connected TVs.
Panellists at MediaTel Group’s Media Playground event at RBS were in agreement that there are exciting new opportunities for the TV advertising marketplace but continued concerns over measurement.