Meet Jamie, an intelligent 15 year old. He listens to BBC Radio 4 with his mum and reads the Sports and Business sections of his Dad’s Sunday Times. He likes gaming and football…
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Neil Taylor from Channel 4 gave delegates at MediaTel Group’s Youth, Media & Technology event an exclusive look at the latest UK Tribes research yesterday.
Facebook’s Sponsored Stories are a clever way of launching advertising on mobile, according to panellists at the MediaTel Group Mobile – 2012, The Year of Reckoning? event last week.
Social TV is a “massive opportunity for the mobile market,” according to Steve Parker, managing director, MediaVest UK.
“I can’t wait to see what the Olympics unleashes in terms of mobile,” Google’s Scott Beaumont told delegates at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event last week.
Is mobile data joined-up and useable? Panellists at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event last week were not convinced that mobile data is being used to its full potential.
Mobile advertising spend is a long way behind time spent on mobiles, according to Simon Andrews, founder of addictive!.
Henry Lawson, CEO at nFluence, gave a positive outlook of the mobile industry at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event on Friday, saying that mobiles have become the remote controls of our lives.
Neil Taylor from Channel 4 will be premiering an exclusive look at the latest UK Tribes research at MediaTel’s Youth, Media & Technology event next week.
Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning’s IAB/PwC Mobile Adspend seminar.