Chris Worrell, European research director at Specific Media, looks back at MediaTel’s Future of Media Research event and explains why lots of data creates lots of questions…
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Bringing data sets together will become the holy grail, according to ITV’s head of commercial research & insight Sarah Messer.
What is the difference between research and data? That was the opening question put to panellists by Torin Douglas at MediaTel Group’s Future of Media Research event on Friday.
I attended the always lively and entertaining ‘The Year Ahead’ event hosted by MediaTel Group last week, where we were once again entertained, informed, inspired and challenged by the predictive powers of Ray Snoddy and Torin Douglas, the Mitchell and Webb of media punditry.
MediaTel’s must-see ‘The Year Ahead’ event did not disappoint last week. Our leading Newsline commentator Raymond Snoddy was joined on stage by the BBC’s Torin Douglas to review 2011 and look at the year ahead.
MediaTel Group’s ‘First party data – the publisher’s black gold?’ event – held at the Haymarket Hotel on Wednesday – produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.
… from The Business Insider IGNITION conference in New York last week, including an Angry Birds theme park, Sheryl Sandberg (Facebook COO)’s lack of ambition to enter the White House and the iPad limiting middle class population growth…
… from the Business Insider IGNITION conference in New York last week. YouTube, Facebook, social TV, Mediamath and the “brain-dead” metric that is CTR.
Let’s not all laugh at the exit of the two Manchester clubs from the UEFA Champions League this week. When there are losers there are also winners. Think of Channel 5’s opportunity to increase advertising revenue with increased audiences on a Thursday night when the two clubs play in the Europa League.
Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.