Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile…
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Leonie Gates-Sumner, senior research manager, Media and Digital Practice, Millward Brown, says brands who have clear objectives for online video, taking into account content, context and delivery, and who do this as an integral part of their wider brand strategy, can make a real impact…
Iain McCallum, channel development director at Brainstorm Mobile Solutions, says the mobile world has all too often focused far too narrowly on the ‘next big thing’, instead of fully exploring the opportunities currently available using existing technologies…
Rhys McLachlan, commercial development director at Videology, who will be on the Screen panel at our Media Playground event, says the commercial video-on-demand market has been growing rapidly in 2012 but the trajectory for the summer could be downwards thanks to the BBC…
Freddie Ossberg, founder and managing director of Raconteur Media, provides his analysis and suggestions for the newspaper industry following MediaTel Group’s Future of National Newspaper event this month…
The Radio Advertising Bureau (RAB) launched two initiatives – a LoveRadioAds app and online tool RadioGAUGE Predict – at an event in London yesterday to celebrate its 20th anniversary.
Commentary from yesterday’s Future of National Newspapers event at Merrill Lynch….
Newspapers will evolve to a trading system that combines print and digital, Guy Zitter, MD of Mail Newspapers, told delegates at MediaTel Group’s Future of National Newspaper event yesterday morning.
Will Leveson have a long-term negative impact on the newspaper industry? From the audience, Claudine Collins, MD of Mediacom, expressed concerns that journalists will not be able to do their job properly following the Leveson inquiry in to phone-hacking at MediaTel’s Future of National Newspapers event yesterday.
How you interpret “worse-off” is key here but the insights and debate were lively at yesterday’s MediaTel Group Future of National Newspapers event.