Speaking at today’s MediaTel Group seminar on ‘The Future Of Radio’, Ralph Bernard, chief executive of GCap Media, said that digital radio cannot flourish unless Ofcom sets a date for switching off the analogue radio signal.He added that there is a £10 million loss per annum on digital and the industry “won’t sit and accept… Continue reading Bernard Calls For Radio Switchover Date
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MediaTel Group hosted its seventh annual Media Question Time Event in central London yesterday, with delegates quizzing the assembled panel of experts on everything from ad avoidance to the problem of trust in TV.Chaired by the BBC’s media correspondent, Torin Douglas, the panel for the free event included Richard Eyre, chairman of GCap Media plc… Continue reading MediaTel’s Question Time Proves A Big Hit
Media agencies will not be able to get the right balance between on and offline media until the next generation of planners who have grown up with digital come through and take senior positions.This was the view of Mark Howe, country director, UK Sales at Google, who was discussing the evolution of the communications agencies… Continue reading Agencies Must Evolve To Strike Balance In Digital World
ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday.“The company spent a decade sorting out the business of the… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes
Rupert Howell, ITV’s new MD of brand and commercial, will aim to get the broadcaster “into some sort of virtuous cycle rather than the vicious circle that there’s been in recent times”.In his first public appearance since the appointment, at MediaTel Group’s ‘Future of Television’ seminar in London this morning, Howell told the BBC’s media… Continue reading Howell Reveals His Vision For ITV’s Future
Rupert Howell, ITV’s new MD of brand and commercial and the man tipped to greatly assist Michael Grade in turning around the broadcaster’s recent lacklustre performance, is to give his first public interview since his appointment at MediaTel Group’s ‘Future of Television’ seminar tomorrow.The former McCann Erickson Group president, who will assume his new post… Continue reading Rupert Howell Gives First Public Interview Since ITV Appointment At MediaTel Group Seminar
Can anyone predict where the television market is heading? Will ITV, Channel 4 and Sky continue to reign supreme in the commercial sphere, will TV on-demand, mobile TV and television over the internet become the dominant platforms, and will advertising have to adapt to the influence of devices like personal video recorders?These are some of… Continue reading Full-Day TV Seminar To Tackle Big Industry Issues
Andy Barnes, sales director at Channel 4, has been confirmed as a panelist at the forthcoming MediaTel Group full-day seminar on the Future Of Television.Barnes will be taking part in the morning session alongside industry luminaries Jim Marshall, chairman of Starcom Mediavest Group; Mark Howe, country director, UK sales at Google and media journalist Ray… Continue reading Channel 4’s Barnes Confirmed For Television Seminar
One of the big questions facing the outdoor industry is whether POSTAR, the industry measurement system, is up to the job, and this was one of the subjects discussed by the panellists at the MediaTel Group ‘Future Of Outdoor’ seminar.The panellists were in agreement that although POSTAR might not currently be perfect for the role,… Continue reading Future Of POSTAR Discussed At MediaTel Group Seminar
Yesterday’s MediaTel Group seminar on the ‘Future Of Outdoor’ saw the message come through that outdoor specialists haven’t really been engaging with agencies up to this point, but as digital becomes more important it will be imperative that they do so.Panellist Roy Jeans, CEO of IPM, said that it had not been that essential for… Continue reading ‘Future Of Outdoor’ Seminar Examines Agency Engagement