There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views
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MediaTel Group is to host a seminar on the ‘Future of Outdoor’, bringing together top industry figures for an in-depth debate on the key issues facing the sector.Last week, the Outdoor Advertising Association revealed that first quarter revenues for the Outdoor media sector rose 7.7% year on year to £237.4 million.With this in mind, the… Continue reading MediaTel Group Announces ‘Future Of Outdoor’ Seminar
So said Phil Georgiadis, managing partner of Walker Media at the Media Week Media 360 conference in Wales last week. Georgiadis’ point was that this led to advertisers diverting some of the money assigned to marketing their brands into search and away from traditional brand building media.The PR that Google has overtaken Channel 4 is… Continue reading Thoughts On Media 360: “It Is Dangerous To Think Of Google As A Medium”
Agencies were left with much to ruminate over at the end of Media Week‘s Media360 conference last week. The position, resources and abilities of media and creative agencies were regularly called into question – and often the criticisms came from within.“I have not yet seen an agency group with a clear view of where digital… Continue reading Thoughts On Media 360: Future Role Of Agencies Examined
Following on from the success of the ‘Future of Digital’ discussion last month, MediaTel Group’s latest seminar will focus on media research, with a particular emphasis on the possibility of a research currency for online advertising to match other media.Chaired by BBC media correspondent Torin Douglas, current issues around the collection of data will be… Continue reading Tickets For Media Research Seminar Selling Fast
Tickets are selling fast for MediaTel Group’s forthcoming ‘Future of Consumer Magazines’ seminar, which will see top industry figures debating the key issues facing the sector.With recent announcements confirming the session’s panel line-up, the event is set to be both informative and lively. Marc Mendoza, Media Planning Group managing partner, was confirmed as the latest… Continue reading Tickets Selling Fast For Consumer Magazine Seminar
Marc Mendoza, Media Planning Group managing partner, has been announced as the latest addition to the panel of the MediaTel Group ‘Future of Consumer Magazines’ seminar.This follows last week’s announcement that David Hepworth, editorial director of Development Hell, is also joining the panel to discuss the big themes in consumer magazines.They join fellow panelists Paul… Continue reading Marc Mendoza Joins MediaTel Group Seminar Panel
David Hepworth has been announced as the latest addition to the panel of the MediaTel Group ‘Future of Consumer Magazines’ seminar.He joins fellow panelists Paul Keenan, chief executive of Emap Consumer Media, Stevie Spring, chief executive of Future plc, and media journalist, Ray Snoddy, for what promises to be an unmissable event.As well as being… Continue reading David Hepworth Joins MediaTel Group Seminar Panel
MediaTel Group is gearing up for the next installment in its ‘Future Of…’ series of seminars, with the latest focus on consumer magazines.Shortly after the July to December 2006 ABC data for consumer magazines is released, the UK’s leading online media intelligence company will turn its attention to this ever mutable sector, hosting a lively… Continue reading MediaTel Group Examines Future of Consumer Magazines
By the year 2020, 50% of advertising expenditure will be online, according to Richard Eyre, chairman of the IAB, who was speaking at last night’s Media Question Time, hosted by MediaTel Group.“I think with the traditional media all going online – television, radio, newspapers, magazines at least – that the difference between their online products… Continue reading MQT: 50% Of Adspend Will Be Online By 2020