Media journalist Ray Snoddy believes that the magazine industry now has the freedom to plan and invest in launches, in preparation for when the recession ends.Speaking at MediaTel Group’s ‘Future of Consumer Magazines’ seminar yesterday, Snoddy said the magazine industry is in a good position because “the entire sector is in private hands, which is… Continue reading Snoddy: “Publishers should be planning launches”
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One of the key areas of debate at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning was the relative value of a subscriber v a newsstand reader and also how a free magazine reader fits into the overall mix.Dominic Williams, press director at Carat, felt that a subscriber should be regarded with more value… Continue reading Magazine Panel: “The hierarchy of a reader”
Carat’s press director Dominic Williams predicts an ad revenue decline of as much as 15%, saying that the industry needs to work harder to maintain revenue.Speaking on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar this morning, Williams said he expects the market to fall lower than previously forecast – Group M predicted… Continue reading Magazine Seminar Keynote: Press director predicts 15% ad decline this year
Nicky Cheshire, sales director at Alive, talks about technological innovation in the outdoor space…
The future of Channel 4 is a “tricky issue” according to panellists at last week’s MediaTel Group ‘Future of Television’ seminar.The panellists agreed that Channel 4 is “good for broadcasting” as it remains different to both the BBC and ITV – “I definitely want to see Channel 4 continue to exist,” Chris Hayward, head of… Continue reading “It’s only Television”
The current economic conditions mean that TV could become a more attractive proposition for brands previously put off by high entry costs.This will enable a wider range of brands to benefit from Billetts’ belief that TV delivers higher levels of ROI that other media.A poor start to 2009 has meant that Billetts has predicted a… Continue reading Billetts predict low TV costs in ’09 will attract new advertisers
Project Kangaroo – the joint VoD venture from BBC Worldwide, ITV and Channel 4 – would have given consumers and advertisers what they want, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.ITV’s director of group marketing, David Pemsel, said that after two years of planning, ITV is “very… Continue reading Kangaroo may rise again
ITV’s Contract Rights Renewal (CRR) needs to change, according to some of the panellists at last week’s MediaTel Group ‘Future of Television’ seminar.Speaking before the second panel at last week’s event, Andrew Smith, head of TV at Billetts, said that on the whole “CRR has worked but it has its flaws and needs to change”.“2009… Continue reading “CRR needs to change”
Television is in a good place at the moment, despite increased competition and more choice, according to some of the panellists at today’s MediaTel Group ‘Future of Television’ seminar.Speaking before the first panellist debate, AGB Nielsen’s head of commercial operations Alex North, said that despite there being more channels and more choice in the current… Continue reading The ‘Future of Television’ is bright
The Committee of Advertising Practice (CAP) has made changes to its code following the introduction of new European legislation on nutrition and health claims made on food.The European legislation – which seeks to protect consumers from misleading or false claims made on foods – becomes enforceable immediately as it reflects the law.The new rules have… Continue reading CAP changes code following EC ruling on food claims