Panellists at this morning’s MediaTel Group ‘Future of Media Research’ seminar said that the global financial crisis will negatively impact research budgets over the next 12 to 18 months.However, in what turned out to be a recurring theme of the discussion, smaller budgets will almost definitely lead to more innovation, said Sheila Byfield, leader, business… Continue reading Research budgets to fall over the next 12-18 months
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The economic downturn could provide an opportunity for innovative research practices to come to the fore, according to the panel at the latest MediaTel Group seminar on the ‘Future of Media Research’.Speaking at this morning’s event, panellist Sheila Byfield, leader, business planning at Mindshare Worldwide, said: “At the danger of being shot, recessions are quite… Continue reading Economic downturn could see greater innovation in media research
“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”
John Snyder, CEO at Grapeshot, suggests setting your sights on behavioural targeting…
Jacqueline O’Sullivan, head of marketing communications at Microsoft Advertising, looks at the so-called new Social Media phenomenon …
Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available at a credit-crunch busting £99 for those who book by this Friday (March 20).To get your £99 ticket, just enter this discount code: EARLY-5PSHC at the MediaTel Group seminar site.The morning seminar, sponsored by Kantar Media, will feature two panels examining issues such as… Continue reading ‘Future of Media Research’ seminar tickets just £99
Andrew Freeman, senior consultant, media research at Harris Interactive, looks at why DAB has failed to keep up with the digital revolution…
Carat’s press director Dominic Williams is convinced that there is “too much choice” in the men’s magazine market and predicts more closures in 2009.Speaking at MediaTel Group’s ‘Future of Consumer Magazine’ seminar on Wednesday, Williams said: “There is too much choice. It’s a much tougher market now and there will definitely be more closures in… Continue reading Williams: “There is too much choice in the men’s magazine market”
Magazines can’t compromise their editorial integrity, despite needing to generate more advertising revenue in the recession, according to the panellist at MediaTel Group’s ‘Future of Consumer Magazine’ seminar yesterday.The panellist all agreed that delivering a quality product and maintaining consumer loyalty and trust is the most important thing in the magazine market, regardless of the… Continue reading Evelyn Webster: “Magazines can’t compromise their editorial integrity”
Future’s chief executive Stevie Spring claims that magazine publishers are “burning cash” online, although she admits that the “proportionality of reach online is massive compared to print”.Speaking at MediaTel Group’s ‘Future of Consumer Magazines’ seminar yesterday, Spring said publishers have a “different relationship” with online consumers as they use magazine sites to carry out “specific… Continue reading Future’s chief exec: “Shedloads of companies are losing shedloads of money” online