Two more panellists have been confirmed for MediaTel’s Future of National Newspapers Seminar, which takes place on July 1 in Westminster.Rich Mead, assistant managing director of Metro Newspapers, will be providing a perspective on the continued growth of the free daily newspaper market.Alex DeGroote, analyst at Panmure Gordon, will provide an overview from a financial… Continue reading More Panellists Confirmed For The Future Of National Newspaper Seminar
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Our event looking at the latest in New Media developments is approaching fast – The Media Playground takes place on June 10 and here are some key reasons for attending each seminar:– MobileFor all involved in digital media to understand further the future opportunities, growth and consumer take-up for this advertising platform.Panellists from Vodafone, Blyk,… Continue reading Media Playground Event Approaching Fast
MediaTel Group is holding a new event on June 10 giving the industry a unique chance to see a number of new media technologies and debate the business models and opportunities they offer.The Media Playground Exhibition will showcase new media opportunities in IPTV, mobile, ad-serving, behavioural targeting, digital screens, social networks and their associated advertising… Continue reading MediaTel Group Hosting New ‘Media Playground’ Event
Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly.He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and giving… Continue reading Seminar Looks At Leveraging Research
One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Media Research’ was the move from traditional methods of working to collecting data direct from consumers.Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Media Research’ Seminar Looks At Changes Facing The Industry
The UK media research industry is well thought of globally but still has a lot to learn from other countries.This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London.Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said: “In terms… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets
Cross-media measurement could be the way forward for the media research industry, according to some of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’.Speaking at an afternoon session on innovation, Andre McGarrigle, director of research & customer insight at Guardian News and Media, said that “web analytics is turning things… Continue reading Cross-Media Measurement Could Be Way Forward
The MediaTel Group ‘Future of Media Research’ seminar takes place on May 21, with tickets for this full day event selling fast.The morning session, chaired by Torin Douglas, media correspondent for BBC Radio, will see a panel discussion looking at the question of whether research addresses the core issues in today’s media industry.This will be… Continue reading MediaTel Group To Hold ‘Future of Media Research’ Seminar
Panellists at the launch of MediaTel Group’s online trading system, DELTA, bemoaned the labour-intensive nature of the online buying process saying that it is both wasting talent and leading to reduced net margins.The panellists, Adam Freeman, commercial director of Guardian News and Media, Greg Grimmer, partner at Hurrell, Moseley, Dawson and Grimmer, and Nick Suckley,… Continue reading Online Remains An Inefficient Buying Medium
A full house of panellists is in place for a unique session taking place at the MediaTel Group Future of Media Research seminar on May 21.The panel will discuss how best to maximise research projects to ensure they reach a broad audience both internally and externally.Areas such as workshopping results, PR strategies, internal communications and… Continue reading Leveraging Research Session At Media Research Seminar – Panel Confirmed