Researchers will get the opportunity to see some of the latest media research ideas, alongside listening to those behind major research projects discuss how best to ensure they receive the maximum exposure both internally and externally, at the latest MediaTel Group event.The “Future of Media Research” conference will take place on May 21 in Westminster.… Continue reading Programme Confirmed For Media Research Event
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MediaTel Group is gearing up for a busy period of events, with two one-day seminars in the pipeline over the coming months.In May, the company will host the ‘Future of Media Research’, which has grown from the usual morning event to a one-day affair, broken into two sessions.The morning will consist of a presentation looking… Continue reading MediaTel Group To Host Two One-Day Events
The budding free magazine industry will not replicate the paid-for market, but there is room for a small number of reasonably big free magazine brands.This was the view of Mike Soutar, chief executive of ShortList Media, a panellist at yesterday’s MediaTel Group ‘Future of Consumer Magazines’ seminar held in London.Soutar, creator of the highly successful… Continue reading Free Magazine Model Here To Stay
Yesterday’s MediaTel Group seminar on the ‘Future of Consumer Magazines’ saw National Magazine Company chief executive Duncan Edwards say that he has no regrets about being outbid for Emap’s consumer magazine division, which was bought by Bauer in January.He said: It’s publicly known that we were a bidder. Clearly we didn’t put the highest price… Continue reading ‘Future Of Magazines’ Seminar Looks At Consolidation
A single metric for measuring the reach of magazines would be a mistake, but merging both the NRS and ABC business infrastructures would be a successful cost-cutting move for the industry.This was the view of panellists at yesterday’s ‘Future of Consumer Magazines’ seminar, held by MediaTel Group. Duncan Edwards, chief executive of The National Magazine… Continue reading Single Magazine Measurement Metric Would Be A Mistake
Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences.This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which was… Continue reading Digital Magazines Could Be Hugely Successful
Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content
MediaTel Group is hosting a ‘Future of Consumer Magazines’ seminar this Thursday, and tickets for this event are selling fast.Panellists include Mike Soutar, chief executive of Shortlist Media; Duncan Edwards, chief executive of The National Magazine Company; media journalist Ray Snoddy; and Caroline McDevitt, managing director of IPC Advertising.The seminar will look at whether publishers… Continue reading ‘Future Of Magazines’ Seminar Takes Place This Thursday
Building on the success of its “Future of…” media seminar season, MediaTel Group is launching a new event, giving the industry a unique chance to see a number of new media technologies and debate the business models and opportunities they offer.The Media Playground Exhibition will showcase new media opportunities in IPTV, mobile, ad-serving, behavioural targeting,… Continue reading MediaTel Group To Host Media Playground Event
Caroline McDevitt , managing director of IPC Advertising, has been confirmed to sit on the panel at MediaTel Group’s ‘Future of Consumer Magazines’ seminar to be held in March.McDevitt has held the position since early 2006, having joined IPC in 2005 as director of group advertising. She also took on the position of chair of… Continue reading IPC’s McDevitt Confirmed For ‘Future of Consumer Magazines’