Following on from last week’s ABC results, MediaTel Group is to host the ‘Future of Consumer Magazines’ in early March, looking at what’s next for the industry.The session, which will take place in London on Thursday 6 March, boasts the likes of Mike Soutar, chief executive of Shortlist Media, and Duncan Edwards, chief executive of… Continue reading Seminar To Examine Consumer Magazine Market
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Agencies are not demanding an online currency, and cost could prove a significant barrier to the development of one, according to Richard Firminger, the outgoing regional sales director, northern Europe, at Yahoo!, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Online’ seminar.“The agencies should speak up [if they do want an… Continue reading No Huge Demand From Agencies For An Online Currency
With DAB digital radio reeling from a tough week following GCap Media’s rejection of the platform as an economically viable format, today’s MediaTel Group seminar on the ‘Future of Online’ looked at radio and its relationship with online.Talking about the problems currently facing DAB, media journalist Ray Snoddy said: “The DAB thing comes down to… Continue reading DAB Problems Due To ‘Unrealistic Expectations’
Google is in danger of becoming a company that everyone wants to see fail, according to a panellist at today’s MediaTel Group seminar on the ‘Future of Online’.One of today’s talking points was the possible take-over of Yahoo! by Microsoft and the effect consolidation could have on both the market and its main player, Google.… Continue reading Google ‘Could Become Company Everyone Wants To Fail’
Two final panellists have been confirmed for MediaTel Group’s forthcoming ‘Future of Online’ seminar, with Richard Firminger regional sales director, Northern Europe, at Yahoo!, and Louise Ainsworth, MD EMEA Nielsen Online, completing the line-up.The pair will add further weight to the event, joining Sheryl Norman, digital director at Omnicom Media Group, Adam Freeman, commercial director… Continue reading ‘Future Of Online’ Line-Up Finalised
Sheryl Norman, digital director at Omnicom Media Group, has been confirmed as a panellist for MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in early February.Norman will be joining Adam Freeman, commercial director at Guardian News and Media, who was confirmed last week.Chaired by the BBC’s media correspondent, Torin Douglas, with media journalist… Continue reading Omnicom Media Group Digital Director Joins Seminar Panel
Adam Freeman, commercial director at Guardian News and Media, is to join the panel at MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in London in February.Freeman’s experience of the commercial development for the highly successful Guardian Unlimited website should stand him in good stead for the debate, which will be chaired by… Continue reading Adam Freeman Joins ‘Future Of Online’ Line-Up
MediaTel Group is set to host the first in its seminar series for 2008, on the ‘The Future of Online’, which will look at the major issues facing the sector.Panellists confirmed so far include Michael Steckler, MD of AOL UK, and Ray Snoddy, media journalist, who will be joining chair Torin Douglas of the BBC… Continue reading Tickets Selling Fast For ‘Future Of Online’ Seminar
A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008
Sample size and robustness are the key to RAJAR’s future success, rather than a focus on electronic measurement, according to some of the panelists at today’s MediaTel Group seminar on ‘The Future Of Radio’.Ralph Bernard, chief executive of GCap Media, said: “I’d love RAJAR to be more regular, more electronic and I’d love it to… Continue reading Radio Seminar Looks At Future Of RAJAR