MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of TV’, which will be examining Ofcom’s reviews of PSB and CRR and asking what the future holds for Channel 4.The morning’s first session will look at the future of TV in terms of advances in technology and the impact upon… Continue reading ‘Future of TV’ seminar coming next month
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Two of the media industry’s most respected commentators gave their views on the coming year at a one-off MediaTel Group event earlier this week.Torin Douglas and Ray Snoddy discussed topics such as Ofcom’s PSB review, the purchase of the Evening Standard by Russian oligarch Alexander Lebedev and leadership in the media.Held under the Chatham House… Continue reading MediaTel Group looks at the year ahead
MediaTel Group is hosting a full morning seminar next month looking at the ‘Future of TV’, with tickets at just £175 for those who book by this Friday.Panellists confirmed for the event so far include Jonathan Gillespie, head of media solutions at YouTube; Claire Tavernier, executive vice president of FMX at FremantleMedia; Jim Hytner, commercial… Continue reading MediaTel Group Hosting ‘Future Of Television’ Seminar
Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”
Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”
Panelist Robert Horler, managing director of Diffiniti, said: “We haven’t engaged with things like JICIMS as quickly as we might have, but I honestly believe that it isn’t a silver bullet.”He added that “there needs to be an awful lot more work time and investment” spent on issues such as engaging online around brand advertising… Continue reading JICIMS is “not a silver bullet”
Most of the panel were in favour of self-regulation. Dominic Allon, industry leader, Agency at Google, said: “Regulation is a really important area. Google’s philosophy is that competition is the best way to protect the consumer and drive competition.“In ’09 the Digital Media Group will put forward credible proposals allowing the industry to sustain self-regulation.”Allon… Continue reading ‘Future of Online’ seminar looks at regulation
Johnson, a panelist at today’s MediaTel Group ‘Future of Online’ seminar sponsored by Nielsen Online, said: “[Social networking] is new. It’s the fastest growing area but we’re still small. We don’t yet truly understand how people interact with social networks.”He added: “Our advertising is about engaging with what people are doing on Facebook… we still… Continue reading Understanding social networking interaction is vital for brands
On the panel at the Nielsen Online sponsored event was Trevor Johnson, planning and strategy, EMEA at Facebook, who said that as the online industry is in a better position to show a return than other media, the looming recession is a good time for it to show its strengths.In broad agreement was fellow panelist… Continue reading Financial crisis “a great opportunity for online”
The power of radio advertising was demonstrated at the asi European Radio Symposium in Lisbon yesterday.Alison Winter, RadioCentre research director, and Jason Brownlee of Other Lines of Enquiry showed some findings from the first year of the RadioGuage research study.Over 90 campaigns are measured over the course of a year with two groups questioned; commercial… Continue reading asi Conference 08: RadioGauge demonstrates effectiveness of radio advertising