Opportunity, technology, consumer needs/expectations and infrastructure were probably the key words and phrases at our Retail and Media breakfast event held in association with O2 Media earlier this week, which was attended by an invited audience representing leading agencies, media owners and some of the country’s biggest retailers.
More Seminars articles
Takeaways from The Big Tablet Debate – a Haymarket and News International event held at Altitude 360 this morning…
O2 Media confirmed that the ‘mobile wallet’ will launch in the second half of this year at MediaTel Group’s Retail and Media event on Wednesday, in association with O2.
“Check-ins are dead – it’s hard for the consumers and for the staff,” according to Harriet Williams, digital marketing manager at Debenhams.
Agencies have an important role to play to help position mobile in the media mix, according to the panel at MediaTel’s Retail and Media event yesterday, in association with O2 Media.
Mobile is a “great channel” to acquire new business, according to Debeham’s digital marketing manager Harriet Williams.
Alex Franks, director at Blyk, says developments in mobile coupons, NFC and mobile payments will be the catalyst that fires a significant shift on mobile ad spend…
What is your social media strategy? And does it involve Facebook? If not, why not?
Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year’s Media Playground event, says in a world full of digital data, someone needs to make sense of it…