Strategy Leaders: Media planners have an opportunity to leverage social proof with data-led influencer strategies, but must not forget it is humans that can navigate the complexities of the market.
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For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.
Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.
Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
In her new role, Privodanova will be responsible for building and scaling Pinterest’s advertising business across the region, reporting to chief revenue officer, Bill Watkins.
Advertiser trade body ISBA has partnered with the Influencer Marketing Trade Body (IMTB) to promote the Influencer Marketing Code of Conduct for wider adoption.
A growing chorus of former employees are beginning to speak out against Elon Musk’s ownership of Twitter as he continues to undermine the platform’s content moderation.