Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.
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Nick Hewat talks to The Media Leader about his work from home setup and the biggest turning point of his career.
In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.
The deal creates the largest digital-only marketing group in the world, with more than $1bn in revenue and over 7,000 employees.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.