More Social Media articles

In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

A BBC memo urged staff to delete the TikTok app from company devices, while the US DOJ is investigating possible use of the app for surveillance.

ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.

Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.