Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
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Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.
In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.
Clients want tried and tested. Twitter is too testing and tumultuous.
The week-long showcase gave media buyers a first look at the latest digital content from among the biggest names in global media and entertainment.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.