More Social Media articles

Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.

The Government has issued a precautionary ban on TikTok on Government devices, with immediate effect.

Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.

Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves. 

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

NewsGuard has expanded its services to Australia and New Zealand in a move that will pit the digital news trust ratings company against the heart of Rupert Murdoch’s publishing empire.

The change is the latest evidence of an adjustment in Meta’s short-term strategy.

As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.

Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.

Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.